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| Criterion |  Decision Making Decision Matrix |  Innovation Round Robin Brainstorming |  Product Strategy ICE Scoring |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 45-90 min | 20-45 min | 30-60 min | 45-90 min |
Participantsdifferent | 2-8 | 4-10 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Idea List, Cluster, Shortlist | ICE Table, Top Idea List | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | BrainstormingIdeationFacilitationInclusionCreativity | PrioritizationScoringGrowthDecision | BrainstormingIdeationCreativityDivergenceWorkshop |