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| Criterion |  Decision Making Decision Matrix |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 45-90 min | 30–60 min | 45–90 min | 30-60 min |
Participantsdifferent | 2-8 | 4-8 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas | ICE Table, Top Idea List |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause | PrioritizationScoringGrowthDecision |