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| Criterion |  Decision Making Decision Matrix |  UX Research Affinity Diagramming |  Product Strategy DIBB |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 45-90 min | 45–90 min | 1-2 h | 30–60 min |
Participantsdifferent | 2-8 | 3-10 | 2-8 | 4-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Theme clusters, Insight statements, Opportunity areas | DIBB document, Belief list, Bet list, Learning report | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | SynthesisQualitativeRoot cause | StrategyDecisionAssumptionsHypothesis | SynthesisQualitativeWorkshop |