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| Criterion |  Decision Making Decision Matrix |  UX Research Affinity Diagramming |  Decision Making Decision Tree |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 45-90 min | 45–90 min | 30-90 min | 30–60 min |
Participantsdifferent | 2-8 | 3-10 | 1-6 | 4-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Theme clusters, Insight statements, Opportunity areas | Decision Tree, Option Map, Assumption List | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | SynthesisQualitativeRoot cause | DecisionTreeOptions | SynthesisQualitativeWorkshop |