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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Affinity Diagramming
UX Research
Affinity Diagramming
Software Architecture Canvas method illustration showing its working structure
Architecture
Software Architecture Canvas
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.The Software Architecture Canvas reduces a system to the most important architecture decisions, constraints, and interfaces. It is useful when teams need a resilient overall picture quickly.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 h45–90 min1-2 h30–60 min
Participantsdifferent
3-103-103-104-8
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesTheme clusters, Insight statements, Opportunity areasArchitecture Canvas, Goals, Constraints, Quality AttributesEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
JourneyCustomerService designCanvas
SynthesisQualitativeRoot cause
CanvasArchitectureAlignmentWorkshop
SynthesisQualitativeWorkshop
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