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Selected:Customer Journey CanvasAffinity DiagrammingFishbone DiagramFailure Mode and Effects Analysis
| Criterion | ![]() UX Design Customer Journey Canvas | ![]() UX Research Affinity Diagramming | ![]() Operations Fishbone Diagram | ![]() Operations Failure Mode and Effects Analysis |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers. | For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 45–90 min | 30-60 min | 2-6 h |
Participantsdifferent | 3-10 | 3-10 | 2-8 | 3-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Theme clusters, Insight statements, Opportunity areas | Fishbone Diagram, Cause Categories, Investigation Backlog | FMEA Table, Risk Priority, Mitigation Actions |
Tagsno overlap | JourneyCustomerService designCanvas | SynthesisQualitativeRoot cause | Root causeQualityOperations | RiskQualityOperationsRoot cause |



