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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Affinity Diagramming
UX Research
Affinity Diagramming
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
MediumLowLowHigh
Timedifferent
1-3 h45–90 min30-60 min2-6 h
Participantsdifferent
3-103-102-83-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesTheme clusters, Insight statements, Opportunity areasFishbone Diagram, Cause Categories, Investigation BacklogFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
JourneyCustomerService designCanvas
SynthesisQualitativeRoot cause
Root causeQualityOperations
RiskQualityOperationsRoot cause
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