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| Criterion |  Innovation Crazy 8s |  Business Strategy Ansoff Matrix |  Business Strategy PESTLE Analysis |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 8-15 min | 45-90 min | 1-3 h | 30-60 min |
Participantsdifferent | 1-10 | 2-8 | 2-10 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Sketch Set, Idea Shortlist, Direction Options | Ansoff Matrix, Growth Options, Risk Notes | PESTLE Map, External Risks, Strategic Questions | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | BrainstormingSketchingSpeedDivergenceDesign sprint | GrowthStrategyMarketPortfolio | StrategyMarketAnalysis | BrainstormingIdeationCreativityWorkshopDivergence |