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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30-60 min25-40 min45-75 min90-180 min initial, dann laufend
Participantsdifferent
2-61-52-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Counter Metric List, Guardrail DefinitionsLearning Card with evidence and next actionTest Matrix, Test PlanKPI Tree, Owner List
Tagsno overlap
MetricsMeasurementStrategyExperiments
ExperimentsValidationDiscoveryLearning
ExperimentsValidationDiscoveryOptions
MetricsStrategyAlignmentMeasurement
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