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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30-60 min45-90 min90-180 min15-30 min
Participantsdifferent
2-63-83-61-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Counter Metric List, Guardrail DefinitionsImpact Map, Outcome Hypotheses, Delivery OptionsGQM Table, Metric ProfilesSMART Goal, Measurement Note, Deadline
Tagsno overlap
MetricsMeasurementStrategyExperiments
OutcomesStrategyBehaviorPlanning
MetricsMeasurementEngineeringAlignment
GoalsPlanningMeasurementAlignment
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