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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
30-60 min45-90 min45-90 minHalber Tag bis mehrere Wochen
Participantsdifferent
2-63-82-84-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Counter Metric List, Guardrail DefinitionsImpact Map, Outcome Hypotheses, Delivery OptionsDecision Matrix, Scoring Rationale, Selected OptionBalanced Scorecard, Strategic Measures, Initiative Map
Tagsno overlap
MetricsMeasurementStrategyExperiments
OutcomesStrategyBehaviorPlanning
DecisionCriteriaScoringTradeoffs
StrategyMetricsExecution
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