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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
LowMediumHighMedium
Timedifferent
30-60 min120 min initial, dann laufend1-4 Wochen1-2 h Setup, laufend
Participantsdifferent
2-63-61-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Counter Metric List, Guardrail DefinitionsHEART-GSM Table, DashboardExperiment results, Decision log, Learning summaryAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
MetricsMeasurementStrategyExperiments
MetricsUX researchMeasurementSatisfaction
ExperimentsGrowthAnalyticsValidation
GrowthMetricsExperiments
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