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| Criterion |  Product Strategy Counter Metrics |  Growth Funnel Analysis |  Product Discovery Smoke Test |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30-60 min | 1-3 h | 1-5 Tage | 90-180 min initial, dann laufend |
Participantsdifferent | 2-6 | 1-5 | Nutzertraffic | 3-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Counter Metric List, Guardrail Definitions | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note | KPI Tree, Owner List |
Tagsno overlap | MetricsMeasurementStrategyExperiments | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth | MetricsStrategyAlignmentMeasurement |