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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowLowLowMedium
Timedifferent
30-60 min1-2 h15-30 min1-2 h
Participantsdifferent
2-62-81-84-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Counter Metric List, Guardrail DefinitionsDIBB document, Belief list, Bet list, Learning reportSMART Goal, Measurement Note, DeadlineAlignment Map, Open Issues, Decision Questions
Tagsno overlap
MetricsMeasurementStrategyExperiments
StrategyDecisionAssumptionsHypothesis
GoalsPlanningMeasurementAlignment
AlignmentStakeholdersStrategyFacilitation
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