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| Criterion |  Product Strategy Counter Metrics |  Business Strategy Business Model Canvas |  Growth Pirate Metrics AARRR |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 30-60 min | 1-2 h | 1-2 h Setup, laufend | 1-4 Wochen |
Participantsdifferent | 2-6 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Counter Metric List, Guardrail Definitions | Business Model Canvas, Assumption List, Business Hypotheses | AARRR funnel, Metric baseline, Experiment backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | MetricsMeasurementStrategyExperiments | Business modelStrategyValueInnovation | GrowthMetricsExperiments | ExperimentsGrowthAnalyticsValidation |