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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30-60 minHalber Tag bis mehrere Wochen45-90 min90-180 min initial, dann laufend
Participantsdifferent
2-64-123-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Counter Metric List, Guardrail DefinitionsBalanced Scorecard, Strategic Measures, Initiative MapImpact Map, Outcome Hypotheses, Delivery OptionsKPI Tree, Owner List
Tags1 shared
MetricsMeasurementStrategyExperiments
StrategyMetricsExecution
OutcomesStrategyBehaviorPlanning
MetricsStrategyAlignmentMeasurement
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