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| Criterion |  Product Strategy Counter Metrics |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | 30-60 min | 45-90 min | Halbtags-Workshop, dann iterativ | 1-4 Wochen |
Participantsdifferent | 2-6 | 2-8 | 3-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Counter Metric List, Guardrail Definitions | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | MetricsMeasurementStrategyExperiments | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | ExperimentsGrowthAnalyticsValidation |