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Criterion
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Surveys method illustration showing its working structure
UX Research
Surveys
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumMediumLowLow
Timedifferent
60-120 min3-14 Tage30-60 min30-60 min
Participantsdifferent
2-850+2-104-12
Formatdifferent
WorkshopAsyncWorkshopWorkshop
Outputdifferent
Contradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasSurvey Results, Charts, Segment InsightsSCAMPER Idea List, Concept Shortlist, Variation NotesIdea pool, Theme clusters, Shortlist
Tagsno overlap
ContradictionsInnovationProblem solving
QuantitativeResearchValidation
BrainstormingIdeationCreativityReframingInnovation
BrainstormingIdeationCreativityWorkshopDivergence
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