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Criterion
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumLowMediumLow
Timedifferent
60-120 min20-45 min1-3 h30-60 min
Participantsdifferent
2-8Based on research question2-84-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Contradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasContent groups, Label set, IA hypothesesMorphological Box, Concept Combinations, Idea ShortlistIdea pool, Theme clusters, Shortlist
Tagsno overlap
ContradictionsInnovationProblem solving
Information architectureNavigationStructure
IdeationInnovationCreativity
BrainstormingIdeationCreativityWorkshopDivergence
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