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Criterion
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen1-3 h1-3 h45-90 min
Participantsdifferent
4-12 Beobachtungen2-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Field Notes, Workflow Insights, Pain PointsContext Map, Integration Patterns, Boundary NotesFive Forces Analysis, Competitive Risks, Strategic OptionsAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
UX researchObservationContext
Domain-Driven DesignBoundariesStrategy
StrategyCompetitionMarket
GrowthStrategyMarketPortfolio
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