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| Criterion |  UX Research Contextual Inquiry |  Business Strategy Ansoff Matrix |  Business Strategy GAP Analysis |  Business Strategy Porter Five Forces |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Wochen | 45-90 min | 1-3 h | 1-3 h |
Participantsdifferent | 4-12 Beobachtungen | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Ansoff Matrix, Growth Options, Risk Notes | Gap Matrix, Action Plan, Risk Notes | Five Forces Analysis, Competitive Risks, Strategic Options |
Tagsno overlap | UX researchObservationContext | GrowthStrategyMarketPortfolio | StrategyAnalysisPlanning | StrategyCompetitionMarket |