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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-2 h90-180 min initial, dann laufend1-4 Wochen30-60 min
Participantsdifferent
1-83-81-62-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsKPI Tree, Owner ListExperiment results, Decision log, Learning summaryCounter Metric List, Guardrail Definitions
Tagsno overlap
KnowledgeConceptsMappingSensemaking
MetricsStrategyAlignmentMeasurement
ExperimentsGrowthAnalyticsValidation
MetricsMeasurementStrategyExperiments
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