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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h45-90 min1-3 h1-3 h
Participantsdifferent
1-82-82-102-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsAnsoff Matrix, Growth Options, Risk NotesPESTLE Map, External Risks, Strategic QuestionsFive Forces Analysis, Competitive Risks, Strategic Options
Tagsno overlap
KnowledgeConceptsMappingSensemaking
GrowthStrategyMarketPortfolio
StrategyMarketAnalysis
StrategyCompetitionMarket
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