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| Criterion |  Delivery Communication Plan |  Delivery Shape Up |  Product Discovery Outcome-Driven Innovation |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45-90 min | 6 Wochen Cycle + 2 Wochen Cool-Down | Mehrere Wochen | 45-90 min |
Participantsdifferent | 2-6 | 2-4 pro Pitch | 2-6 researchers plus sample | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | PlanningDeliveryAutonomy | OutcomesInnovationResearchQuantitative | OutcomesStrategyBehaviorPlanning |