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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.
Complexitydifferent
LowLowLowMedium
Timedifferent
45-90 min45–90 min30–60 min6 Wochen Cycle + 2 Wochen Cool-Down
Participantsdifferent
2-63-104-82-4 pro Pitch
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceTheme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research GapsPitches, Bet-table decisions, Hill charts, Cooldown outcomes
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
PlanningDeliveryAutonomy
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