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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
20-45 min3-14 Tage30-60 min je InterviewMehrere Wochen
Participantsdifferent
Based on research question50+5-10 Interviews2-6 researchers plus sample
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Content groups, Label set, IA hypothesesSurvey Results, Charts, Segment InsightsSolution Feedback, Objection List, Validation NotesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
Information architectureNavigationStructure
QuantitativeResearchValidation
ValidationInterviewsPrototype
OutcomesInnovationResearchQuantitative
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