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| Criterion |  UX Research Card Sorting |  Product Discovery Outcome-Driven Innovation |  Product Strategy Impact Mapping |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 20-45 min | Mehrere Wochen | 45-90 min | 2-4 h |
Participantsdifferent | Based on research question | 2-6 researchers plus sample | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | Information architectureNavigationStructure | OutcomesInnovationResearchQuantitative | OutcomesStrategyBehaviorPlanning | StrategyPositioningInnovationValue |