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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.
Complexitydifferent
LowHighMediumMedium
Timedifferent
20-45 minMehrere Wochen60-120 min1-2 Tage
Participantsdifferent
Based on research question2-6 researchers plus sample2-8Based on research question
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
Content groups, Label set, IA hypothesesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasFindability Metrics, Path Analysis, Revised IA
Tagsno overlap
Information architectureNavigationStructure
OutcomesInnovationResearchQuantitative
ContradictionsInnovationProblem solving
Information architectureNavigationFindability
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