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| Criterion |  UX Research Card Sorting |  Innovation Morphological Analysis |  UX Research First-click Testing |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 20-45 min | 1-3 h | 1-2 Tage | 30-60 min |
Participantsdifferent | Based on research question | 2-8 | 10-30 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Morphological Box, Concept Combinations, Idea Shortlist | Click Heatmap, Success Rate, Design Recommendations | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | Information architectureNavigationStructure | IdeationInnovationCreativity | UXNavigationFindabilityValidation | BrainstormingIdeationCreativityWorkshopDivergence |