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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.
Complexitydifferent
LowMedium
Timedifferent
20-45 min90-180 min
Participantsdifferent
Based on research question3-6
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Content groups, Label set, IA hypothesesGQM Table, Metric Profiles
Tagsno overlap
Information architectureNavigationStructure
MetricsMeasurementEngineeringAlignment
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric