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| Criterion |  UX Research Card Sorting |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | High | High | Medium |
Timedifferent | 20-45 min | 1 Tag bis mehrere Wochen | Mehrere Wochen | 2-4 h |
Participantsdifferent | Based on research question | 4-10 | 2-6 researchers plus sample | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | Information architectureNavigationStructure | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative | StrategyPositioningInnovationValue |