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| Criterion |  UX Research Card Sorting |  Innovation Design Thinking |  Innovation Brainstorming |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 20-45 min | 1 Tag bis mehrere Wochen | 30-60 min | 1-3 h |
Participantsdifferent | Based on research question | 4-10 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Problem Statement, Prototype, Test Learnings | Idea pool, Theme clusters, Shortlist | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | Information architectureNavigationStructure | InnovationPrototypeResearch | BrainstormingIdeationCreativityWorkshopDivergence | IdeationInnovationCreativity |