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| Criterion |  UX Research Card Sorting |  Decision Making Decision Matrix |  Growth A/B Testing |  Decision Making Trade-off Analysis |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 20-45 min | 45-90 min | 1-4 Wochen | 45-120 min |
Participantsdifferent | Based on research question | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Decision Matrix, Scoring Rationale, Selected Option | Experiment results, Decision log, Learning summary | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides |
Tagsno overlap | Information architectureNavigationStructure | DecisionCriteriaScoringTradeoffs | ExperimentsGrowthAnalyticsValidation | TradeoffsDecisionCriteriaOptions |