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| Criterion |  UX Research Card Sorting |  Delivery Communication Plan |  Delivery Shape Up |  Facilitation Storytelling |
|---|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 20-45 min | 45-90 min | 6 Wochen Cycle + 2 Wochen Cool-Down | 45-120 min |
Participantsdifferent | Based on research question | 2-6 | 2-4 pro Pitch | 1-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Communication Plan, Channel Matrix, Message Cadence | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | Information architectureNavigationStructure | CommunicationStakeholdersDeliveryPlanning | PlanningDeliveryAutonomy | CommunicationNarrativeStakeholdersFacilitation |