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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowLowHighMedium
Timedifferent
20-45 min45-90 minMehrere Wochen45-60 min
Participantsdifferent
Based on research question2-82-6 researchers plus sample2-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Content groups, Label set, IA hypothesesAssumption List, Critical Assumptions, Learning PlanDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesAssumption map, Test backlog, Risk ranking
Tagsno overlap
Information architectureNavigationStructure
AssumptionsRiskDecisionDiscovery
OutcomesInnovationResearchQuantitative
AssumptionsRiskExperimentsValidation
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