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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowMediumLowLow
Timedifferent
20-45 min45-60 min45–90 min45-90 min
Participantsdifferent
Based on research question2-83-102-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Content groups, Label set, IA hypothesesAssumption map, Test backlog, Risk rankingTheme clusters, Insight statements, Opportunity areasAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
Information architectureNavigationStructure
AssumptionsRiskExperimentsValidation
SynthesisQualitativeRoot cause
AssumptionsRiskDecisionDiscovery
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