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Criterion
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowLowHighLow
Timedifferent
20-45 min45–90 min2-6 h30–60 min
Participantsdifferent
Based on research question3-103-104-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Content groups, Label set, IA hypothesesTheme clusters, Insight statements, Opportunity areasFMEA Table, Risk Priority, Mitigation ActionsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
Information architectureNavigationStructure
SynthesisQualitativeRoot cause
RiskQualityOperationsRoot cause
SynthesisQualitativeWorkshop
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