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Criterion
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Purposedifferent
When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.
Complexitydifferent
LowLowMediumLow
Timedifferent
15-30 min45-90 min1-3 h15-45 min
Participantsdifferent
3-122-82-81-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Idea sheets, Expanded concepts, Prioritized listAnsoff Matrix, Growth Options, Risk NotesFive Forces Analysis, Competitive Risks, Strategic OptionsMind Map, Topic Clusters, Open Questions
Tagsno overlap
BrainstormingCollaborationInclusionIdeas
GrowthStrategyMarketPortfolio
StrategyCompetitionMarket
BrainstormingIdeasMappingStructureFacilitation
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