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| Criterion |  Innovation Brainstorming |  Product Discovery Outcome-Driven Innovation |  Innovation Design Charrette |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30-60 min | Mehrere Wochen | Halber Tag bis mehrere Tage | 1-3 h |
Participantsdifferent | 4-12 | 2-6 researchers plus sample | 10-50 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | OutcomesInnovationResearchQuantitative | BrainstormingWorkshopCollaborationIdeation | IdeationInnovationCreativity |