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| Criterion |  Innovation Brainstorming |  Product Discovery Outcome-Driven Innovation |  Innovation Crazy 8s |  Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 30-60 min | Mehrere Wochen | 8-15 min | Halber Tag bis mehrere Tage |
Participantsdifferent | 4-12 | 2-6 researchers plus sample | 1-10 | 10-50 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Sketch Set, Idea Shortlist, Direction Options | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | OutcomesInnovationResearchQuantitative | BrainstormingSketchingSpeedDivergenceDesign sprint | BrainstormingWorkshopCollaborationIdeation |