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| Criterion |  Innovation Brainstorming |  Innovation Morphological Analysis |  Agile Example Mapping |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30-60 min | 1-3 h | 30-60 min | 30-60 min |
Participantsdifferent | 4-12 | 2-8 | 3-7 | 2-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Morphological Box, Concept Combinations, Idea Shortlist | Example Map, Acceptance Criteria, Open Questions | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | IdeationInnovationCreativity | Behavior-Driven DevelopmentRequirementsExamplesRefinement | BrainstormingIdeationCreativityReframingInnovation |