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| Criterion |  Innovation Brainstorming |  Agile Example Mapping |  Innovation SCAMPER |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-60 min | 30-60 min | 30-60 min | 1-3 h |
Participantsdifferent | 4-12 | 3-7 | 2-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Example Map, Acceptance Criteria, Open Questions | SCAMPER Idea List, Concept Shortlist, Variation Notes | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | Behavior-Driven DevelopmentRequirementsExamplesRefinement | BrainstormingIdeationCreativityReframingInnovation | IdeationInnovationCreativity |