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| Criterion | ![]() Innovation Brainstorming | ![]() Product Strategy Counter Metrics | ![]() Facilitation Consensus Workshop | ![]() Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | 30-60 min | 1-3 h | 1-2 h |
Participantsdifferent | 4-12 | 2-6 | 5-30 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Counter Metric List, Guardrail Definitions | Consensus Clusters, Theme Titles, Priority Areas | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | MetricsMeasurementStrategyExperiments | FacilitationConsensusWorkshopAlignment | AlignmentStakeholdersStrategyFacilitation |



