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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Innovation TRIZ |  Innovation Morphological Analysis |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 2-4 h | 1-4 h | 1-3 h | 30-60 min |
Participantsdifferent | 3-10 | 2-8 | 2-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Contradiction Statement, Inventive Principles, Solution Concepts | Morphological Box, Concept Combinations, Idea Shortlist | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | StrategyPositioningInnovationValue | InnovationProblem solvingContradictionsCreativity | IdeationInnovationCreativity | BrainstormingIdeationCreativityWorkshopDivergence |