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| Criterion | ![]() Business Strategy Blue Ocean Strategy Canvas | ![]() Growth Pirate Metrics AARRR | ![]() Business Strategy Three Horizons | ![]() Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-2 h Setup, laufend | Halbtags-Workshop, dann iterativ | 30-60 min |
Participantsdifferent | 3-10 | 2-8 | 3-12 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | AARRR funnel, Metric baseline, Experiment backlog | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Counter Metric List, Guardrail Definitions |
Tagsno overlap | StrategyPositioningInnovationValue | GrowthMetricsExperiments | StrategyInnovationPortfolioForesight | MetricsMeasurementStrategyExperiments |



