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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Growth Pirate Metrics AARRR |  Business Strategy Three Horizons |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-2 h Setup, laufend | Halbtags-Workshop, dann iterativ | 45-90 min |
Participantsdifferent | 3-10 | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | AARRR funnel, Metric baseline, Experiment backlog | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyPositioningInnovationValue | GrowthMetricsExperiments | StrategyInnovationPortfolioForesight | GrowthStrategyMarketPortfolio |