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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Product Strategy KPI Tree |  Business Strategy SWOT Analysis |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 90-180 min initial, dann laufend | 30-60 min | 30-60 min |
Participantsdifferent | 3-10 | 3-8 | 3-12 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | KPI Tree, Owner List | SWOT matrix, Strategic options, Action list | Counter Metric List, Guardrail Definitions |
Tags1 shared | StrategyPositioningInnovationValue | MetricsStrategyAlignmentMeasurement | StrategyAnalysisMarketPositioning | MetricsMeasurementStrategyExperiments |