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Criterion
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
HighLowMediumLow
Timedifferent
Halber Tag bis mehrere Wochen1-5 Tage1-2 h Setup, laufend30-60 min
Participantsdifferent
4-12Nutzertraffic2-82-6
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Balanced Scorecard, Strategic Measures, Initiative MapInterest Metrics, Conversion Signal, Learning NoteAARRR funnel, Metric baseline, Experiment backlogCounter Metric List, Guardrail Definitions
Tagsno overlap
StrategyMetricsExecution
ValidationExperimentsDemandGrowth
GrowthMetricsExperiments
MetricsMeasurementStrategyExperiments
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