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Criterion
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
HighMediumLowMedium
Timedifferent
Halber Tag bis mehrere Wochen30-60 min je Interview30-60 min90-180 min initial, dann laufend
Participantsdifferent
4-125-12 Interviews2-63-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Balanced Scorecard, Strategic Measures, Initiative MapProblem Evidence, Risk Notes, Customer SegmentsCounter Metric List, Guardrail DefinitionsKPI Tree, Owner List
Tagsno overlap
StrategyMetricsExecution
DiscoveryInterviewsValidation
MetricsMeasurementStrategyExperiments
MetricsStrategyAlignmentMeasurement
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