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Criterion
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
HighMediumLowMedium
Timedifferent
Halber Tag bis mehrere Wochen1-5 Tage30-60 min90-180 min initial, dann laufend
Participantsdifferent
4-12Nutzertraffic2-63-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Balanced Scorecard, Strategic Measures, Initiative MapClick Data, Interest Signal, Learning DecisionCounter Metric List, Guardrail DefinitionsKPI Tree, Owner List
Tagsno overlap
StrategyMetricsExecution
ValidationExperimentsDemandDiscovery
MetricsMeasurementStrategyExperiments
MetricsStrategyAlignmentMeasurement
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