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Criterion
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
HighLowLowMedium
Timedifferent
Halber Tag bis mehrere Wochen45-90 min1-5 Tage1-2 h Setup, laufend
Participantsdifferent
4-122-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Balanced Scorecard, Strategic Measures, Initiative MapAnsoff Matrix, Growth Options, Risk NotesInterest Metrics, Conversion Signal, Learning NoteAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
StrategyMetricsExecution
GrowthStrategyMarketPortfolio
ValidationExperimentsDemandGrowth
GrowthMetricsExperiments
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